Suit by grieving pet owner claims Beneful can harm or kill dogs
BY Debra Cassens Weiss
A California dog owner has filed a lawsuit claiming that propylene glycol and mycotoxins in Beneful dog food can kill dogs or make them ill. Frank Lucido claims in the suit that one of his three dogs died after eating Beneful dry kibble dog food while the two others became ill. The suit (PDF), filed on Feb. 5 in federal court in the Northern District of California, seeks class-action status. The St. Louis Business Journal, NBC News and Courthouse News Servicehave stories.
Lucido’s English Bulldog, Dozier, died on Jan. 23. A post-mortem veterinary exam found signs of internal bleeding in the dog’s stomach and lesions on his liver, according to the suit.
Lucido says his dogs were kept in three separate houses because of home renovations. “The one constant they had was they were all eating the same dog food,” Lucido’s lawyer, Jeffrey Cereghino, told NBC.
More than 3,000 online complaints allege that dogs were harmed or killed by Beneful, according to the suit.
Propylene glycol is an ingredient in antifreeze, and mycotoxins are produced by mold found in grains. The maker of the dog food, Nestle Purina PetCare Company, points out on its website that propylene glycol is an FDA-approved food additive used in foods consumed by people.
Nestle Purina PetCare Company maintains that the lawsuit is without merit and the company plans a vigorous defense, according to vice president of corporate public relations Keith Schopp, who spoke with the St. Louis Business Journal.
“Like other pet foods, Beneful is occasionally the subject of social media-driven misinformation,” Schopp said. “The incredible power of the Internet is sometimes used to spread false information. Online postings often contain false, unsupported and misleading allegations that cause undue concern and confusion for Beneful consumers.
PD: ANYTIME there are many alleged complaints “online” re products or people (such as on YELP or any social media at all..) we are always very wary re the credibility, since it is far too easy to simply have people post anything, pretend they are someone, or get paid to do the same.
And when it comes to the apparent war on “dog food” now, which seems to have started with Blue Buffalo and Purina brands’ lawsuits against each other in part, it is obvious that the ARs are going to get the lawsuits going with regularity. We predict that by lawsuits piling up, the Backer show (nationally done yearly)– but now cancelled or postphoned for this year– we can see what is forthcoming.
The ARs are going to be spawning, purposely, any type of lawsuit possible against any major pet food corporation, vets who treat animals, people who groom animals in major pet stores, people who perform pet sitting, the whole nine yards; for police shooting their animals, for emotional distress for animals becoming ill, it is not going to stop.
Now that the AR faction has convinced the public that no one should buy a puppy or dog, they move on to suing others re the pets that they say are not pets, they are FAMILY…if they are family, then they are people? One may treat them like family, but pets are not people no matter what.
By strategically focusing on animals as people, the public assigns a higher valuation to the animal; by upping the value of the animal, the stakes are heightened as well, MONETARILY. $$$$ The ARs know this, and to gain more $$$$, they will focus on anything that will create more emotion……..by creating MORE emotion, they are parlaying on the basis of how MARKETING works, how SALES work, and how economics work.
All sales of all items are done via either emotion, logic, or some combo thereof. By focusing on emotion– it is obvious that products sell because of how the person feels in many cases. If I buy this, I will look better, smell better, more women will like me, more jobs will come to me, I will be more attractive, I will look smarter, etc. This can be made obvious by imagining one is the ONLY person alive. You are the only living person. No dog, no family, no one. JUST YOU.
NOW– do we really think that if you were going to buy something–would you buy it because it would make you look better, smell better, perform better or attract others? Probably not, because no one but you would see or hear or realize any difference. When people are at home in privacy of their own space, they normally don’t dress up, they don’t do things to impress others, Hell, they may just stay in their pajamas all day.
Advertising is used to get people to buy things, and to mould public perception. ARs know this and they are able to hire excellent ad agencies with strategy galore. This is not lost on us.
Just remember, ANYTIME you see, hear, watch or learn of the latest AR nonsense, watch for the emotion, watch for the pitch, watch for what they are really doing……….in time you will easily see, as with all ads, all emotional stories, all emotional pitches, they are set up to gain the audience whereby they (the AR faction) will take your $$$, your time, your emotional stance; they will try and repeat it relentlessly until EVERYONE coins the AR mantra; i.e., puppym***, bad breeder, bad owners, animal abuser, bad owner, you caused shelter animal to die, don’t breed/buy while shelter animals die, the entire “she bank bank” whereby the stupid public has bought into their crap by watching Animal Planet and all the rest.
Don’t be sheeple. THINK and quit buying into the crap. More thinking and less following. Less TV. Less Facebook.