We laughed when reading this….someone else figured out what we have long known….the AR labeling and selling of their own products–is just a greed-profit based sales ploy to take advantage of pet owners who think animals are kids…..let’s not forget, there is little or no evidence we are aware of, which proves that animals fed AR foods dramatically or at any smaller measure, outlive any animals who don’t eat such products………and since many ARs only have mixed breed animals, they have no clue what foods would benefit their specific animal since they don’t even know the background to begin with?
“Most pets devour byproduct meal with no complaint, and in moderation it’s perfectly nutritious. Blue Buffalo nevertheless has tried to set itself apart by promising never to include byproduct and suggesting that Purina has something to hide on this score. “When pet parents learn the truth about big name dog foods,” Bishop’s promotions have asserted, “they switch to Blue Buffalo.” [barf choke gag]
“Realizing that the inclusion of byproduct meal now has potential legal consequences, Diversified Ingredients expressed alarm to Wilbur-Ellis and a way to respond to the kibble crisis. “I think if we work together, we can band-aid this situation,” Diversified’s Collin McAtee wrote on May 15 to Darwin Rusu of Wilbur-Ellis. Referring to a “smoking gun,” McAtee added:
“If you are going to fill these contracts for any reason, then I’m going to have to go to Blue Buffalo to address the breach of contract and undoubtedly divulge the details of what was shipped and the possibility that Rosser’s material is the smoking gun for their problems. That I do not want to do. If the finger is pointed in that direction and then later verified to have been the cause, then Diversified and Wilbur will both have to answer to this in litigation with Blue. The liabilities in this could be enormous. You are talking about massive product recalls, potential market share loss, etc. That would undoubtedly be in the several million dollar range.” (Italics added.)
“In a newly unsealed brief that included the e-mail exchange as an exhibit, Purina’s lawyers at Mayer Brown told U.S. District Judge Rodney Sippel on Oct. 10: “Purina has learned that an ingredient supplier to Blue Buffalo has been supplying Blue Buffalo with chicken by-product meal.” [Hello….AR buyers?]
“Trying to get out in front of this development, Bishop, the Blue Buffalo chairman, posted an open “Dear Pet Parents” letter on Oct. 14 that now makes more sense when read against the e-mail Purina discovered. [barf choke gag…again..”pet parents” how utterly disgusting to even use that phrase…]
Bishop wrote: “Blue Buffalo has recently learned from Wilbur-Ellis, a major U.S. company that supplies ingredients to us and many other well-known brands of pet foods, that a Texas pet food ingredient-processing plant they own had mislabeled some of the ingredients they shipped to their customers. So while the customers were ordering and paying for 100 percent chicken meal, at times they were receiving shipments that contained poultry by-product meal.”
Bishop added: “Since Wilbur-Ellis was the source of some of our chicken meal, we may have received some of these mislabeled shipments.” The mislabeling “poses no health, safety, or nutrition issue.” Still, he continued, “the fact that any Blue Buffalo food could include a mislabeled ingredient is totally unacceptable. As a result, we have stopped doing business with this plant.”
Bishop’s response raises two questions:
1. Does he stand by his original dismissal of Purina’s “voodoo science” showing poultry byproduct meal in Blue Buffalo food? (Apparently not.)
2. And second, if the inclusion of byproduct meal poses “no health, safety, or nutrition issue,” why did Blue Buffalo make such a big deal in its marketing about the exclusion of byproduct meal????
The answer to that– is Bill Bishop’s correct calculation:
…that pet owners who think of their animals
more as children
than domesticated beasts
will pay extra for food that’s actually
for their dogs and cats.
PD: The obvious END result???? The AR marketers are simply making more money off the idiots that buy into their crapolla…………..but ARs are not actually smart. They are devious, unbalanced, and biased against people. By using animals as the ploy (that animals are equal to people or better) they turn the question into an emotional one which then can be turned into more spending on THEIR products. think people—THINK. It’s all about the jack. If there was no $$$ in it, they would not be doing it. that is called greed. You can call it smart if you want, but it’s just greed. Our recollection is that it’s probably a deadly sin.
(The seven deadly sins, also known as the capital vices or cardinal sins or demon actions, is a classification of vices (part of Christian ethics) that has been used since early Christian times to educate and instruct Christians concerning fallen humanity’s tendency to sin. In the currently recognized version, the sins are usually given as wrath, greed, sloth**, pride, lust, envy, and gluttony. Each is a form of Idolatry-of-Self wherein the subjective reigns over the objective…)
**Sloth has also been defined as a failure to do things that one should do. By this definition, evil exists when good men fail to act. Like when majority of animal owners simply do nothing, and let ARs lead the charge to dismantle breeding, buying,selling, etc.?? At least some of the agriculture businesses have figured it out, even if late.
And if you think about ALL the things that ARs do, say, engage in, use, and promote, nearly everything they do is based on something mentioned above?? One of the 7? Think, people… THINK…it ain’t that hard to figure out…….ARs do extreme things. That is their hallmark.